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Shelley Smith

I’m Shelley, Chief Everything at Shelley Smith Creative. I build websites for creative women entrepreneurs that put their sales and marketing functions on auto - so they can focus on doing the work they love and living a life that is a whole lot of fun!

I am also a performing artist - at my kids’ playschool :). I teach pre-school music classes and share my lessons and activities at Rocking the Playroom to inspire parents and teachers to jam with their kids.


The WILLOWS DINING TABLE and side bench was commissioned for a family home in Johannesburg. The 10-seater table consists of two solid rustic oak top pieces and a steel frame base.


This custom made COT & COMPACTUM with turned timber legs and storage drawers underneath was designed and manufactured especially for Baby J. The cot has the potential to be adapted into a bench as room requirements change.  PURE LINE also assisted with room styling. 


The Smith’s dining room was transformed into contemporary and calm space by the addition of vinyl flooring, ceiling to floor curtains, crisp white chairs and a custom made oak server and wall shelf. This comfortable interior atmosphere, spilled over into the adjacent lounge area. The exterior patio also got a face lift with new wall & floor tiles.